Marketing Psychology



From this article you will learn the key psychological principles in marketing

Obviously, it is important for any good marketer to understand their customers.
It’s important to understand what drives them. Not just the query that the customer enters in the search bar,
but the underlying strings that can be played on and sort of control the behavior of potential customers.

Certainly, I realize that everyone is different, but there are general psychological principles that are common to the vast majority of people. Let’s look at them and consider how you can use them to your advantage.

Principles of Psychology in Marketing

In our general list of psychological tricks, when working on agency projects,
we highlight 9 principles that allow us to manage the behavior of our potential clients.

We believe that your understanding of these principles is much more important than the promotional tools we’ll talk about next. Why?
Because your job: Not to get people to buy your product/service, but to influence what will motivate the client to take the action you want.


Social Proof

People are social creatures and, in one way or another, make their decisions based on the decisions of society.
This is why most people tend to trust the opinion of their friends and acquaintances.

A lot of studies show that 90% of people look at reviews before buying any product or service on the Internet.
This is a clear manifestation of the principle of social proof, which states that:
“when making any decision – a person makes a decision based on the opinion of other people,
because the opinion of the majority on a particular issue, more often than not, reflects reality.” The same applies, for example,

How do you use this principle in your marketing? Show reviews from your previous customers,
share reviews of your products or services and, in general, try to show that other people trust your company.
After all, in essence, your job is to let the person know that they are taking the right action when they buy your product/apply
(because their predecessors did it before them and got what they came for).



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