Personal professional blog – a complete guide for beginners



  • Hello there, Oleg Gromov, the author of the Adventures of Gromov channel,
    where I talk about my experience of working as a programmer in large companies and startups, my career,
    the transition from hiring to entrepreneurship, ways of development for developers, soft skills and other useful in work and life skills and ideas.
  • Today I’m going to talk about running a personal professional blog.
    According to my observations and the results of a small survey (the results are below),
    very few developers keep blogs or are otherwise active publicly.
  • And this despite the fact that many of my colleagues in current and past companies (Facebook, Toptal, Klarna, Yandex)
    are excellent professionals with a great experience, who obviously have a lot to share. Yet most of them are not publicly active. Why not?

I assume that the main reasons are several:

  • Blogging is hard – you have to spend a lot of time and effort to regularly produce quality content for subscribers;
  • I do not understand the prospects of this endeavor – whether it is worth it to count on any professional growth and career advantages;
  •  Writing isn’t easy, and it’s even harder to find topics that you’ll be interested in talking about, not just today,
    but over the years of public activity;
  •  It is not clear how to promote your blog – it is even more difficult to write “in silence” without getting any feedback.
  •  I will try to look into the matter in detail on the example of my blog, but first let’s go to the results of the survey among my subscribers.
  •  The results of the subscriber survey
    Most of the subscribers to my channel are quite experienced software developers – although I am not quite sure what that means.
    Maybe programmers on average should be more active in their community, because it is common in our industry
    (there are a lot of conferences, hackathons and courses, and only lazy people don’t tweet at least).
  • On the other hand, developers may be less socially active because of their preferences –
    many are more interested in technology than building relationships with people.
  • Anyway, judging by my poll in my Telegram channel (about 300 votes), less than 10% of those who voted keep a blog – and,
    continuing the chain of reasoning, somehow still share their knowledge with others.
  •  If all subscribers voted, the percentage would probably fall even lower –
    I am sure that not more than a few percent of professionals actively and regularly blog, speak at conferences, teach courses.
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