Indoor advertising is advertising indoors. Any indoor advertising: flyers in a supermarket, posters in the lobby of a clinic,
video screens in a sports complex, audio clips from speakers in a shopping mall…
Everything that is inside is Indoor, as opposed to Outdoor (everything outside).
That is, a plasma ad inside a mall is Indoor, while a plasma ad on the front is Outdoor. The same commercial can be shown there and there.
What is indoor advertising
Indoor advertising is a “virus” that attacks the visitor through various senses.
The carrier of advertising can be absolutely any surface:
the floor in the shopping center, the stairs at the university, the windows in the office,
the shelves of goods and the cash register in the supermarket.
Surprisingly, indoor advertising is not intrusive.
It does not invade the space of the buyer, as advertising on TV, and is perceived as a natural part of the “trading landscape”, the market “rock art.
On the contrary, the consumer is even glad out of boredom to read the posters in the subway car.
Find out where you can buy water for the road from a radio spot at the train station.
To watch the program, how desserts are made in the cafe, where he is now waiting for acquaintances and so on.
The habitat of indoor (or internal) advertising – any premises with high traffic (up to the elevator cabins).
These are airports, train stations, subway stations, office and entertainment centers, stores, pharmacies, banks, universities.
Indore advertising is a thousand and one formats: sound clips, videos, lightboxes, posters, banners.
Formally, most POS-materials can be classified as indoor advertising, because they are mostly placed indoors,
for example, on the shelves of the supermarket sales area.
Indoor advertising often includes:
multimedia – digital video ads on screens, promotional racks, bank terminals, including so-called Indoor TV
– permanent advertising broadcast in the sales floor;
Audio advertising – audio commercials with advertisements that are played as announcements
in the sales area or are inserted between the music blocks “on the waves” of Indoor radio;
Static: all POS-constructions from lightboxes and racks to “Jumbies”, floor graphics;
printed materials – stickers, posters, flyers, booklets, leaflets.
In general, anything that can fit indoors and advertise on it will be an Indoor format.
It is a format that is developing, mastering digital technology and is always relevant.
Now we’ll try to understand why.
Pros and cons of indoor advertising
When choosing a format for advertising campaigns, it is important to weigh the pros and cons. Here are the pros of indoor advertising.